On October 10th, Moneda Tech Group hosted the event "This Is What Innovation Looks Like" at Spirit Coworking in Naco, where startup professionals gathered to explore the various growth phases of a product and how innovation plays a crucial role in its success—or stagnation.

Throughout the discussion, attendees delved into the challenges and strategies behind creating an innovative product, learning how to navigate the S-curve cycle: a slow start, rapid growth, and eventually, inevitable stagnation if continuous innovation strategies are not implemented.

The event emphasized the importance of staying relevant in the market and how constant research is key to ensuring that a product continues to evolve and meet consumer needs.Several key figures shared valuable insights during the event.

Cairo Arévalo, Innovation and Projects Manager at Promipyme, discussed how startups should manage innovation from their early stages through to maturity. His focus on transforming initial ideas into tangible and scalable products was one of the event's standout contributions.Barna Management School also played an important role, offering an academic perspective on business innovation.

The business school not only presented its approach to product creation but also highlighted how academia can be a vital ally for entrepreneurs, providing the tools needed to understand and effectively apply the principles of innovation.

Héctor Terrero, CEO of Moneda, shared his experience on how artificial intelligence and emerging technologies can help companies overcome stagnation and achieve continuous growth. With his background at Apple and deep expertise in AI, Héctor highlighted how startups can use these tools to transform their products and enhance their competitiveness.

This event was not only an excellent opportunity to learn about the life cycle of an innovative product but also a chance for attendees to connect with industry experts and understand the implications of meaningful innovation.

With the support of Promipyme, entrepreneurs were able to further their development within the entrepreneurship program, reaffirming Moneda's commitment to strengthening the entrepreneurial ecosystem.In summary, "This Is What Innovation Looks Like" was an enriching event that not only underscored the importance of innovating but also demonstrated how companies can navigate the various stages of product growth and stagnation.

The collaboration with Barna Management School and Promipyme added an extra layer of academic and practical value, helping participants grasp the strategies necessary to remain competitive in today’s market.